Although industrialization in India has been around for decades, it remains that the backbone of India's non-farm economy are artisans and crafts people. There are an estimated 7 million artisans who make a living using ancient techniques passed down through the generations.
Although there are some artisans that have developed their skills into businesses, the majority of artisans and craftsman remain unorganized in their approach. Due to this, many artisans cannot live solely on their skills. Up to 30% of skilled craftsman have sought menial jobs in a city instead. This has resulted in a decline in artisans, which threatens the future existence of their history, culture and source of livelihood.
Craft skills are passed down through the generations so that whole families and communities are engaged in production. The majority of artisans work as family units. Crafts production provides an opportunity for lower skilled women to earn a living and improve their status. Investing in artisans has a long term benefit of improving the health and education of future generations. Also, increased demand for the products can result in an increase in social mobility.
The slow production processes used in the creation of the products is very desirable if for no other reason than that they typically have a low carbon footprint. They promote the use of locally available materials as well as natural and organic materials where possible.
Parivara & Tu is committed to the use of slow production techniques which have a low carbon footprint. We are also committed to the preservation of these ancient techniques and supporting these skilled artisans and their families.